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Coin Shop
As part of the overall UI revamp for Smeet, a top priority was the redesign of the Coin Shop.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator, Miro, Midjourney
Team Size: 1
Duration
Jan 2023 – Nov 2023
Platform
PC, Web Browser, Android, macOS, iOS
Awards & Recognition
Winner “Best Bachelor Project 2019”
Background
In this game, players engage with individuals who are often ignored in the Berlin metro, gradually uncovering their stories and personal backgrounds. Through these conversations, the once-invisible become visible, both in the game and in players’ awareness.
Goals
A vital aspect is enhancing our user engagement and conversion by creating a frictionless buying experience that encourages spending. Additionally, ensuring that the coin shop is aligned with the game’s overall aesthetic and user experience.Challenges
The focus is ensuring clarity and simplicity. All prices, conversion rates, and package benefits must be clearly presented to ensure an intuitive purchasing process, from selection to check out.
Upselling opportunities should be designed with the user in mind, ensuring transparency and trust, while also aligning with the necessary monetization goals.
The limitations set by partnering payment providers and the outdated engine present technical constraints. So it requires some ingenuity when it comes to a seamless implementation of the new coin shop features while simultaneously ensuring the continued functionality of the existing system.
Role(s) and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The coin shop got features for premium members that allowed players to buy limited-edition items, extra spins, or advantages in challenges. Depending on the category a player falls in, the shop can display more intriguing offers. This included a whole new line of bundles, including limited items, or boosters at a special time-sensitive price.
UI Design
After evaluating the time frame, it became clear that priority needs to be Game Design, so I chose a minimalist but aesthetic art style. My design of characters, the environment, and UI elements convey empathy and respect for the characters’ stories. The mood was set through a muted, realistic color scheme.
Key Takeaways
Prioritizing
Managing all aspects of development alone was challenging. This was worsened by a grand scope and high orientation to detail. In the future, collaborating with a larger team or delegating tasks could improve efficiency and allow for deeper focus on key areas, such as game mechanics.
Deepened Testing
While testing towards the end of development yielded valuable insights, conducting broader playtests earlier in the process could have identified usability issues and informed design adjustments sooner.
Achievements
Empathizing
This project deepened my grasp of crafting content that is authentic and credible. I also gained a profound understanding of designing an empathetic user experience, enabling me to create interactions that resonate emotionally and meaningfully with players.
Award
The game won “Best Bachelor Project” in 2019 among all other BA projects of that mayor.
This idea has been in development for quite some time. I previously created a smaller game called Pvrty with a similar theme during a game jam, which served as an early exploration of the concept. The issue resonated deeply with me, inspiring a desire to create a more impactful and meaningful game to further explore and address it.
This project reflects my dedication to using game design as a medium for social impact, fostering empathy, and sparking critical dialogue about pressing real-world issues.
The Unseen is more than a game—it’s an invitation to reflect, connect, and see the world through a more compassionate lens.
In 2019 the project was honored with the 1st prize for “Best Bachelor Project”.
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Your health & welness goals.
Our state-of-the-art facilities and expert instructors create the perfect environment for you to achieve your fitness goals. Join a community that values your well-being
Coin Shop
As part of the overall UI revamp for Smeet, a top priority was the redesign of the Coin Shop.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator, Miro, Midjourney
Team Size: 1
Duration
Jan 2023 – Nov 2023
Platform
PC, Web Browser, Android, macOS, iOS
Awards & Recognition
Winner “Best Bachelor Project 2019”
Background
In this game, players engage with individuals who are often ignored in the Berlin metro, gradually uncovering their stories and personal backgrounds. Through these conversations, the once-invisible become visible, both in the game and in players’ awareness.
Goals
A vital aspect is enhancing our user engagement and conversion by creating a frictionless buying experience that encourages spending. Additionally, ensuring that the coin shop is aligned with the game’s overall aesthetic and user experience.Challenges
The focus is ensuring clarity and simplicity. All prices, conversion rates, and package benefits must be clearly presented to ensure an intuitive purchasing process, from selection to check out.
Upselling opportunities should be designed with the user in mind, ensuring transparency and trust, while also aligning with the necessary monetization goals.
The limitations set by partnering payment providers and the outdated engine present technical constraints. So it requires some ingenuity when it comes to a seamless implementation of the new coin shop features while simultaneously ensuring the continued functionality of the existing system.
Role(s) and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The coin shop got features for premium members that allowed players to buy limited-edition items, extra spins, or advantages in challenges. Depending on the category a player falls in, the shop can display more intriguing offers. This included a whole new line of bundles, including limited items, or boosters at a special time-sensitive price.
UI Design
After evaluating the time frame, it became clear that priority needs to be Game Design, so I chose a minimalist but aesthetic art style. My design of characters, the environment, and UI elements convey empathy and respect for the characters’ stories. The mood was set through a muted, realistic color scheme.
Key Takeaways
Prioritizing
Managing all aspects of development alone was challenging. This was worsened by a grand scope and high orientation to detail. In the future, collaborating with a larger team or delegating tasks could improve efficiency and allow for deeper focus on key areas, such as game mechanics.
Deepened Testing
While testing towards the end of development yielded valuable insights, conducting broader playtests earlier in the process could have identified usability issues and informed design adjustments sooner.
Achievements
Empathizing
This project deepened my grasp of crafting content that is authentic and credible. I also gained a profound understanding of designing an empathetic user experience, enabling me to create interactions that resonate emotionally and meaningfully with players.
Award
The game won “Best Bachelor Project” in 2019 among all other BA projects of that mayor.
This idea has been in development for quite some time. I previously created a smaller game called Pvrty with a similar theme during a game jam, which served as an early exploration of the concept. The issue resonated deeply with me, inspiring a desire to create a more impactful and meaningful game to further explore and address it.
This project reflects my dedication to using game design as a medium for social impact, fostering empathy, and sparking critical dialogue about pressing real-world issues.
The Unseen is more than a game—it’s an invitation to reflect, connect, and see the world through a more compassionate lens.
In 2019 the project was honored with the 1st prize for “Best Bachelor Project”.
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Embark on a journey of self-transformation through the dynamic world of Hub-Gym.
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Membership plans.
⎯ Keeping things straightforward, no hidden tricks.
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$299 / 12 months
Length of membership
12 Months
Number of people
01 Person
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Number of people
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Joining Fee
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Length of membership
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Number of people
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Involvment, Fun & Fitness
Our dedicated team of certified professionals is here to guide you on your fitness journey. With a wealth of experience and a passion for helping individuals.
David Richards
Marion Miller
Katharine Barnes
Adrian Holmes
Coin Shop
As part of the overall UI revamp for Smeet, a top priority was the redesign of the Coin Shop.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator, Miro, Midjourney
Team Size: 1
Duration
Jan 2023 – Nov 2023
Platform
PC, Web Browser, Android, macOS, iOS
Awards & Recognition
Winner “Best Bachelor Project 2019”
Background
In this game, players engage with individuals who are often ignored in the Berlin metro, gradually uncovering their stories and personal backgrounds. Through these conversations, the once-invisible become visible, both in the game and in players’ awareness.
Goals
A vital aspect is enhancing our user engagement and conversion by creating a frictionless buying experience that encourages spending. Additionally, ensuring that the coin shop is aligned with the game’s overall aesthetic and user experience.Challenges
The focus is ensuring clarity and simplicity. All prices, conversion rates, and package benefits must be clearly presented to ensure an intuitive purchasing process, from selection to check out.
Upselling opportunities should be designed with the user in mind, ensuring transparency and trust, while also aligning with the necessary monetization goals.
The limitations set by partnering payment providers and the outdated engine present technical constraints. So it requires some ingenuity when it comes to a seamless implementation of the new coin shop features while simultaneously ensuring the continued functionality of the existing system.
Role(s) and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The coin shop got features for premium members that allowed players to buy limited-edition items, extra spins, or advantages in challenges. Depending on the category a player falls in, the shop can display more intriguing offers. This included a whole new line of bundles, including limited items, or boosters at a special time-sensitive price.
UI Design
After evaluating the time frame, it became clear that priority needs to be Game Design, so I chose a minimalist but aesthetic art style. My design of characters, the environment, and UI elements convey empathy and respect for the characters’ stories. The mood was set through a muted, realistic color scheme.
Key Takeaways
Prioritizing
Managing all aspects of development alone was challenging. This was worsened by a grand scope and high orientation to detail. In the future, collaborating with a larger team or delegating tasks could improve efficiency and allow for deeper focus on key areas, such as game mechanics.
Deepened Testing
While testing towards the end of development yielded valuable insights, conducting broader playtests earlier in the process could have identified usability issues and informed design adjustments sooner.
Achievements
Empathizing
This project deepened my grasp of crafting content that is authentic and credible. I also gained a profound understanding of designing an empathetic user experience, enabling me to create interactions that resonate emotionally and meaningfully with players.
Award
The game won “Best Bachelor Project” in 2019 among all other BA projects of that mayor.
This idea has been in development for quite some time. I previously created a smaller game called Pvrty with a similar theme during a game jam, which served as an early exploration of the concept. The issue resonated deeply with me, inspiring a desire to create a more impactful and meaningful game to further explore and address it.
This project reflects my dedication to using game design as a medium for social impact, fostering empathy, and sparking critical dialogue about pressing real-world issues.
The Unseen is more than a game—it’s an invitation to reflect, connect, and see the world through a more compassionate lens.
In 2019 the project was honored with the 1st prize for “Best Bachelor Project”.
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