Product DesignerWeb DesignerGraphic Designer
hey,i’m yun. currently working at
A passionate product designer dedicated to crafting --- meaningful experiences through thoughtful design.
Trusted by these amazing companies
services
I create brand identities, digital experiences, and print materials that communicate clearly achieve marketing goals, and look fantastic. beauty and technical performance.
I craft complete digital products from concept to launch. Whether it's an MVP or a full-scale solution, I guide you through every stage of the design process.
From iOS to Android, I create mobile app designs that focus on user interaction and aesthetics, helping you stay competitive in the mobile-first world.
A passionate product designer dedicated to crafting --- meaningful experiences through thoughtful design.
Your website is your digital storefront, and I create websites that not only reflect your brand but also engage your audience and encourage them to take action.
expertise
I create brand identities, digital experiences, and print materials that communicate clearly achieve marketing goals, and look fantastic.
user centric
Creating brand identities, digital experiences, and digital prints.
from idea to product
Digital experience services to startups and small businesses.
business strategy
Experience services to startups and small businesses.
clients
I build and activate brands through cultural insight, strategic vision, and the power of emotion across every element of its expression.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
Users should have the opportunity to express themselves by personalizing avatars and choosing a unique starting home that reflects their individual style. The process needs to ensure that new users feel welcome and inspired to explore the game further. Therefore, a new feature is being added, allowing users to select their first room, which up to this point was not implemented in the game.
I want to simplify the registration flow to minimize the number of users who abandon the account setup, ensuring they are guided seamlessly into the game experience.
Challenges
Original
Reworked
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
I aimed to keep new players engaged beyond their first session by designing an onboarding process that feels both seamless and enjoyable. My focus was on creating a smooth introduction to the game that captures users’ attention immediately and ensures they feel comfortable and motivated to continue playing.Challenges
Original
Reworked
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
I aimed to keep new players engaged beyond their first session by designing an onboarding process that feels both seamless and enjoyable. My focus was on creating a smooth introduction to the game that captures users’ attention immediately and ensures they feel comfortable and motivated to continue playing.Challenges
Original
Reworked
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.