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Hi! I’m Vanessa.
Visual Designer, Dungeon Master, Cat Parent and Human, mostly.
Over the past 10+ years I have worked in various areas of design: Graphic Design, UI/UX and Game Design.
Design isn’t about [vhoffmann_typed_text]Volume|Copying Others|a One-Time Effort|Trends[/vhoffmann_typed_text]
but clear communication.
I am driven by the challenge of designing user-centered experiences that seamlessly meet their needs and preferences. For me, design is about solving problems, sparking engagement, and creating meaningful connections. I’m particularly fascinated by how design systems influence user behavior, enhancing their interactions and fostering lasting impact.
Outside of my professional work, I find inspiration in leading and playing Tabletop Role-playing Games, going to concerts and Game Nights in general, which often inspires my creative work.
Experience
2023-2024
Lead UI/UX & Lead 3D
Azerion
Responsibilities
- Management, Team Coordination, Cross-Functional Communication
- User Interface and Experience Optimization (Focused Expertise for Desktop and Mobile Devices)
- User Research, User Journey Mapping, Wireframing and iteratively testing Prototypes
Skills
- Art Direction, Process Optimization, User-Centered Development, User Flow Creation
- Wireframing, Prototyping, A/B Testing
- Brand Design, Leadership, Adaptability
Challenges
- Non-Current Design Tools and Engine
- Tight deadlines for content and feature releases
Achievements
- Improved User Experience, Increased User Engagement and Modernization
- High-Volume Production and Efficient Collaboration
2019-2023
3D Artist
Azerion
Responsibilities
- 3D Asset Creation, Research and Implementation
Skills
- 3D Modelling, Animation, UV-Mapping, Texturing
Challenges
- Non-Current Design Tools and Engine
Achievements
- High-Volume Production and Efficient Collaboration
- Significant Revenue Growth, resulting in measurable Financial Success
2018-2019
Quality Assurance
waza! Games
Responsibilities
- Testing and Ensuring UI/UX visual Consistency and Responsiveness
- Identifying, Documenting, and Tracking Issues
Skills
- Brand Guideline Qompliance
- Version Control, Functional Testing, Agile Testing
Challenges
- Ensuring comprehensive Test Coverage across all Platforms
Achievements
- Numerous Awards, nominated for GDPC in “Best Serious Game” Category
2015-2019
Community Assistance
Smeet Communications GmbH
Responsibilities
- Collecting and analyzing User Feedback and Engagement Metrics
- Copywriting Blog posts, Editing and managing Social Media Posts, Events and Competitions
Skills
- Social Media Management, Copywriting
- Customer Support, Conflict and Crisis Management
Challenges
- Managing communication between users, myself, and developers
Achievements
- Contributed to a measurable increase in the community’s size
- Established strong relationships with community members, acting as a bridge to ensure player feedback is communicated and acted upon
Education
2015-2019
B.A.
Game Design
University of Europe for Applied Sciences
Skills
- Project Management, Art Direction, Collaboration
- Game Design, Level Design, Balancing
- Prototyping and iterative Playtesting
- 3D Modeling and Animation, UI/UX Design, Storytelling
Challenges
- Working alongside individuals with diverse skill sets and experience levels
Achievements
- Best B.A. Project Award
2014-2015
Associate Degree
Illustration
Akademie für Illustration und Design Berlin
Skills
- Digital Illustration, Composition and Layout, Typography
- Concept Development, Storytelling, Character Design
Challenges
- Working harmoniously with other creatives
- File Preparation for Multiple Outputs
Achievements
- Artworks were selected and showcased in a curated exhibition
Awards
Best Bachelor Project 2019
University of Europe for Applied Sciences
With the socio-critical game I developed, I won first prize amongst all B.A. projects of 2019.
Shipped Games
Smeet – Social Game with tens of thousands of users worldwide
Moving Tomorrow – Serious Game used for educational purposes
Hi! I’m Vanessa.
Visual Designer, Dungeon Master, Cat Parent and Human, mostly.
Over the past 10+ years I have worked in various areas of design: Graphic Design, UI/UX and Game Design.
Design isn’t about [vhoffmann_typed_text]Volume|Copying Others|a One-Time Effort|Trends[/vhoffmann_typed_text]
but clear communication.
I am driven by the challenge of designing user-centered experiences that seamlessly meet their needs and preferences. For me, design is about solving problems, sparking engagement, and creating meaningful connections. I’m particularly fascinated by how design systems influence user behavior, enhancing their interactions and fostering lasting impact.
Outside of my professional work, I find inspiration in leading and playing Tabletop Role-playing Games, going to concerts and Game Nights in general, which often inspires my creative work.
Experience
2023-2024
Lead UI/UX & Lead 3D
Azerion
Responsibilities
- Management, Team Coordination, Cross-Functional Communication
- User Interface and Experience Optimization (Focused Expertise for Desktop and Mobile Devices)
- User Research, User Journey Mapping, Wireframing and iteratively testing Prototypes
Skills
- Art Direction, Process Optimization, User-Centered Development, User Flow Creation
- Wireframing, Prototyping, A/B Testing
- Brand Design, Leadership, Adaptability
Challenges
- Non-Current Design Tools and Engine
- Tight deadlines for content and feature releases
Achievements
- Improved User Experience, Increased User Engagement and Modernization
- High-Volume Production and Efficient Collaboration
2019-2023
3D Artist
Azerion
Responsibilities
- 3D Asset Creation, Research and Implementation
Skills
- 3D Modelling, Animation, UV-Mapping, Texturing
Challenges
- Non-Current Design Tools and Engine
Achievements
- High-Volume Production and Efficient Collaboration
- Significant Revenue Growth, resulting in measurable Financial Success
2018-2019
Quality Assurance
waza! Games
Responsibilities
- Testing and Ensuring UI/UX visual Consistency and Responsiveness
- Identifying, Documenting, and Tracking Issues
Skills
- Brand Guideline Qompliance
- Version Control, Functional Testing, Agile Testing
Challenges
- Ensuring comprehensive Test Coverage across all Platforms
Achievements
- Numerous Awards, nominated for GDPC in “Best Serious Game” Category
2015-2019
Community Assistance
Smeet Communications GmbH
Responsibilities
- Collecting and analyzing User Feedback and Engagement Metrics
- Copywriting Blog posts, Editing and managing Social Media Posts, Events and Competitions
Skills
- Social Media Management, Copywriting
- Customer Support, Conflict and Crisis Management
Challenges
- Managing communication between users, myself, and developers
Achievements
- Contributed to a measurable increase in the community’s size
- Established strong relationships with community members, acting as a bridge to ensure player feedback is communicated and acted upon
Education
2015-2019
B.A.
Game Design
University of Europe for Applied Sciences
Skills
- Project Management, Art Direction, Collaboration
- Game Design, Level Design, Balancing
- Prototyping and iterative Playtesting
- 3D Modeling and Animation, UI/UX Design, Storytelling
Challenges
- Working alongside individuals with diverse skill sets and experience levels
Achievements
- Best B.A. Project Award
2014-2015
Associate Degree
Illustration
Akademie für Illustration und Design Berlin
Skills
- Digital Illustration, Composition and Layout, Typography
- Concept Development, Storytelling, Character Design
Challenges
- Working harmoniously with other creatives
- File Preparation for Multiple Outputs
Achievements
- Artworks were selected and showcased in a curated exhibition
Awards
Best Bachelor Project 2019
University of Europe for Applied Sciences
With the socio-critical game I developed, I won first prize amongst all B.A. projects of 2019.
Shipped Games
Smeet – Social Game with tens of thousands of users worldwide
Moving Tomorrow – Serious Game used for educational purposes
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