our story
about us
We aim to provide our customers with unforgettable moments in unique destinations around the world.
Journey Impressions
We are in the review and evaluation corner
Let’s examine the results where customer feedback and internal reviews meet.
WELCOME TO HUBTRAVEL
We believe that travel is a process of discovery.
- Responsibility & Sustainability
- Customer Happiness
We believe that travel is not just a journey, but also a process of discovery and learning. That's why we offer personalized travel packages, taking into account each customer's needs and preferences.
Our professional and experienced team works devotedly to provide the best service to our customers and to be with them at every stage.
A Unique Story in Every Number
Exploratory Memories and Comments
Experiences of our companions
Our participants' sincere comments will help you choose the right tour for you and have an unforgettable experience.
“ With its professional and friendly staff at every stage from start to finish, HubTravel ensured that our trip was smooth and enjoyable. They made us feel safe every step of the way. “
Maria Taylor
Customer
“ With its professional and friendly staff at every stage from start to finish, HubTravel ensured that our trip was smooth and enjoyable. They made us feel safe every step of the way. “
Maria Taylor
Customer
“ With its professional and friendly staff at every stage from start to finish, HubTravel ensured that our trip was smooth and enjoyable. They made us feel safe every step of the way. “
Maria Taylor
Customer
Exploratory Memories and Comments
Experiences of our companions
Our participants' sincere comments will help you choose the right tour for you and have an unforgettable experience.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
Users should have the opportunity to express themselves by personalizing avatars and choosing a unique starting home that reflects their individual style. The process needs to ensure that new users feel welcome and inspired to explore the game further. Therefore, a new feature is being added, allowing users to select their first room, which up to this point was not implemented in the game.
I want to simplify the registration flow to minimize the number of users who abandon the account setup, ensuring they are guided seamlessly into the game experience.
Challenges
Original
Reworked
Mockups
Final Product
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
Users should have the opportunity to express themselves by personalizing avatars and choosing a unique starting home that reflects their individual style. The process needs to ensure that new users feel welcome and inspired to explore the game further. Therefore, a new feature is being added, allowing users to select their first room, which up to this point was not implemented in the game.
I want to simplify the registration flow to minimize the number of users who abandon the account setup, ensuring they are guided seamlessly into the game experience.
Challenges
Original
Reworked
Mockups
Final Product
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
Users should have the opportunity to express themselves by personalizing avatars and choosing a unique starting home that reflects their individual style. The process needs to ensure that new users feel welcome and inspired to explore the game further. Therefore, a new feature is being added, allowing users to select their first room, which up to this point was not implemented in the game.
I want to simplify the registration flow to minimize the number of users who abandon the account setup, ensuring they are guided seamlessly into the game experience.
Challenges
Original
Reworked
Mockups
Final Product
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
