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We are committed to making a positive impact on the businesses we serve. By providing expert consultation, strategic planning, and ongoing support, we help our clients overcome challenges, seize opportunities, and achieve their full potential.
We are a team of seasoned business consultants dedicated to helping businesses thrive. With years of experience and a proven track record, we offer strategic insights and practical solutions that deliver results.
Coin Shop
As part of the overall UI revamp for Smeet, a top priority was the redesign of the Coin Shop.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator, Miro, Midjourney
Team Size: 1
Duration
Jan 2023 – Nov 2023
Platform
PC, Web Browser, Android, macOS, iOS
Background
The social game Smeet fosters connections through interactive chat, dynamic challenges that blend collaboration and competition, and engaging social events. Players can enhance their experience by purchasing Coins, which allows them to acquire Premium-grade clothing, room decor, and other upgrades to personalize their journey even further and gain an edge in challenges.
Goals
A vital aspect is enhancing our user engagement and conversion by creating a frictionless buying experience that encourages spending, e.g., by the introduction of new coin bundles. The new approach introduces a more engaging and visually appealing layout while maintaining alignment with the established design guidelines.
Challenges
The focus is ensuring clarity and simplicity. All prices, conversion rates, and package benefits must be clearly presented to ensure an intuitive purchasing process, from selection to check out.
Upselling opportunities should be designed with the user in mind, ensuring transparency and trust, while also aligning with the necessary monetization goals.
The limitations set by partnering payment providers and the outdated engine present technical constraints. So it requires some ingenuity when it comes to a seamless implementation of the new coin shop features while simultaneously ensuring the continued functionality of the existing system.
Role(s) and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, extra spins, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring e.g. limited-edition items or currency packs. The new pricing strategy for these bundles is designed to provide greater value and enhance the purchasing experience.
UI Design
After evaluating the time frame, it became clear that priority needs to be Game Design, so I chose a minimalist but aesthetic art style. My design of characters, the environment, and UI elements convey empathy and respect for the characters’ stories. The mood was set through a muted, realistic color scheme.
Key Takeaways
Prioritizing
Managing all aspects of development alone was challenging. This was worsened by a grand scope and high orientation to detail. In the future, collaborating with a larger team or delegating tasks could improve efficiency and allow for deeper focus on key areas, such as game mechanics.
Deepened Testing
While testing towards the end of development yielded valuable insights, conducting broader playtests earlier in the process could have identified usability issues and informed design adjustments sooner.
Achievements
Empathizing
This project deepened my grasp of crafting content that is authentic and credible. I also gained a profound understanding of designing an empathetic user experience, enabling me to create interactions that resonate emotionally and meaningfully with players.
Award
The game won “Best Bachelor Project” in 2019 among all other BA projects of that mayor.
This idea has been in development for quite some time. I previously created a smaller game called Pvrty with a similar theme during a game jam, which served as an early exploration of the concept. The issue resonated deeply with me, inspiring a desire to create a more impactful and meaningful game to further explore and address it.
This project reflects my dedication to using game design as a medium for social impact, fostering empathy, and sparking critical dialogue about pressing real-world issues.
The Unseen is more than a game—it’s an invitation to reflect, connect, and see the world through a more compassionate lens.
In 2019 the project was honored with the 1st prize for “Best Bachelor Project”.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator, Miro
Team Size: 1
Duration
Jan 2023 – Nov 2023
Platform
PC, Web Browser, Android, macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The registration process is crucial, offering players their first chance to express individuality by customizing their first avatars. This step fosters a personal connection, capturing attention and setting the tone for their journey.
A strong first impression is vital, and Smeet’s intuitive, visually engaging registration seamlessly. By showcasing self-expression and creativity early on, the process ensures new users feel welcome and inspired to explore further.
First Time User Experience
Goals
A vital aspect is enhancing our user engagement and conversion by creating a frictionless buying experience that encourages spending, e.g., by the introduction of new coin bundles. The new approach introduces a more engaging and visually appealing layout while maintaining alignment with the established design guidelines.
Challenges
The focus is ensuring clarity and simplicity. All prices, conversion rates, and package benefits must be clearly presented to ensure an intuitive purchasing process, from selection to check out.
Upselling opportunities should be designed with the user in mind, ensuring transparency and trust, while also aligning with the necessary monetization goals.
The limitations set by partnering payment providers and the outdated engine present technical constraints. So it requires some ingenuity when it comes to a seamless implementation of the new coin shop features while simultaneously ensuring the continued functionality of the existing system.
Original
Reworked
Mockups
Final Product
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
Registration Process
To enhance the New User Retention Rate for Smeet, the whole Registration Process was reassessed.
Overview
Role
User Experience and User Interface
Genre
Social Game
Engine
In-House Engine
Tools
Photoshop, Illustrator
Team Size: 1
Duration
2021 – 2023
Platform
PC, Web Browser, Android,
macOS, iOS
Background
Smeet is a social game where players connect through customizable avatars, creative spaces like individual rooms, and challenges.
The current registration process already offers players their first chance to express individuality by choosing names and avatars.
A strong first impression after downloading the game is vital, but up to this point, the First-Time User Experience was partly suboptimal and outdated. The unclear navigation and visually unengaging screens might be hindering a smooth onboarding process.
Goals
Users should have the opportunity to express themselves by personalizing avatars and choosing a unique starting home that reflects their individual style. The process needs to ensure that new users feel welcome and inspired to explore the game further. Therefore, a new feature is being added, allowing users to select their first room, which up to this point was not implemented in the game.
I want to simplify the registration flow to minimize the number of users who abandon the account setup, ensuring they are guided seamlessly into the game experience.
Challenges
One challenge is to create a registration process that is simple and quick but still allows enough room for users to personalize their experience, without overwhelming them.
sign up with existing social media accounts (like Facebook or Google) can improve the process, but integrating these features seamlessly and securely can be complex.
sign up with existing social media accounts (like Facebook or Google) can improve the process, but integrating these features seamlessly and securely can be complex.
Original
Reworked
Mockups
Final Product
Roles and responsibilities
Research and Data Analysis
Besides personas, surveys, analyzing competitors and analyzing the current user behavior, the coins shop required an in-depth research on monetization models and prizing strategies. Especially information about what price points tend to drive the most purchases or which discounts are most effective, informed some upcoming design decisions.
UX Design
The redesigned coin shop introduces features for premium members, offering the ability to purchase limited-edition items, resources, and special advantages in challenges. The shop’s offerings are dynamically tailored, showcasing more appealing and relevant deals for different types of players. This includes a revamped selection of bundles, featuring, e.g., unique items or currency packs. The new pricing strategy for these bundles is designed to provide greater value for users and to enhance the purchasing experience.
UI Design
I translated UX requirements and prototypes into visually engaging and functional UI elements, ensuring a smooth transition from concept to execution. Within that process, I prioritized creating an intuitive and accessible interface, designed to accommodate players of all experience levels, ensuring an inclusive and enjoyable experience for everyone.
To facilitate future scalability, I developed reusable components that simplified updates and ensured consistency across the design.
Key Takeaways
Monetization Balance
Ensuring a balance between monetization goals and the user experience can be tricky. In-game purchases are supposed to be enticing, but not coercive.
The project started out as a UI adjustment, but soon raised questions about the current flow/user journey concerning acquiring coins.
We needed to provide players with more direct non-monetary ways to earn rewards, making the shop feel optional but rewarding.
Achievements
Empathizing
Clearly displaying benefits and currency value helped build trust and credibility with players, ensuring transparency in the purchasing process. These more ethical monetization strategies were able to make players feel valued, rather than exploited.
This approach can promote long-term loyalty and encourages a positive relationship between the game and its players.
Variety
Having more individual offers that are tailored to different kinds of user was making sure that every player could find a fitting suggestion.
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Whether you’re curious about our services, our process, or how we can help your business succeed, you’ll find the information you need right here.
Whether you’re curious about our services, our process, or how we can help your business succeed, you’ll find the information you need right here.
Whether you’re curious about our services, our process, or how we can help your business succeed, you’ll find the information you need right here.
Whether you’re curious about our services, our process, or how we can help your business succeed, you’ll find the information you need right here.
Whether you’re curious about our services, our process, or how we can help your business succeed, you’ll find the information you need right here.
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